Electronic rock 6 piece White Noise Cinema are based in the West Midlands and are back after a Christmas break. Starting the year as they mean to go on, they return with their second single “Unpersons”. As someone who’s seen these guys live several times, Unpersons is a personal favourite of mine, so I’ve been waiting for this release for a while, and my goodness, it’s lived up to my expectation. An astonishing release that’s filled with industrial, alternative rock melancholic soundscapes. 

Starting off as a simple bass riff, the song seemed to have built itself organically over the course of a year, so the band mentioned. Unpersons fits in a relatable dark way like no other track in the band’s discography. Elevating but holding onto a deep, honest meaning, the whole arrangement secures a huge sound ready for the next level. Exiting in a strong finale, there’s elements of Nirvana’s In Utero’s era that shines through, which obviously could never be a bad thing.

In an interview, Benji of WNC mentioned the meaning of the repetitive “my god is bigger than your god” lyric; “That’s just another way people distance themselves. “My thing is better than your thing” or “my beliefs trump your beliefs”. It’s not an obliquely anti-religious song, although I don’t care much for organised religion. Like all of our songs, you can find your own meaning in the lyrics, but generally speaking it’s about the idea that the world is moving into a direction where we’re retreating into our own separate corners. Nationalism is beating out globalism and I think that’s a terrifying prospect. That can only end in division and hate, it’s like a recession we’re sinking into as a species. We’re going to end up as nothing people, just singular islands. Unpersons.”

As one of the best band’s on the West Midlands scene, it’s great to see them getting more recognition with each release. 

Score: 5/5

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