Irish outfit HAVVK create a poignant sonic soundscape with Operate, out now via Veta Records. Combining elements of dream pop, shoegaze, indie-rock and even grunge, HAVVK make their own haunting euphoria set to their own rules. Not following any rulebook, the originality in this number is screaming with power. Julie Hawk’s impassioned vocals are warming and reminisce female artists such as Elizabeth Fraser of Cocteau Twins and the late, great Dolores O’Riordan of The Cranberries. With their debut album Cause & Effect dropped November 22nd, Operate is a dreamy look into an exceptional album that awaits.
Julie explains, “Operate is about someone who is living moment-to-moment without really checking in with themselves. It’s about somebody caught up in productivity, pressures and commitments but has lost sight of why. I have definitely spun into this way of living before, and at times it’s effected my health, my relationships and my perspective on where I should be putting my energy. There’s been a massive culture-shift towards measuring our happiness by productivity. Our digital lives mean that there’s always something we can be achieving and we have fewer obvious moments to switch off and connect with ourselves or the humans around us.”
Dynamically, the track is a statement in HAVVK’s career to date. An anthem that feels relatable in today’s society of living up to expectations. At times it felt scary to listen to for me as it feels that Julie is narrating my current lifestyle! For fans of Slowdive, Daughter and Cocteau Twins, the instrumentation is fascinating and HAVVK have definitely gained a new fan in me and hopefully you too!