Pop singer-songwriter Scott Helman pushes boundaries in the immersive new single ‘Pretty‘. Directed by longtime collaborator Ben Knechtel, the visuals put Helman on full display in a pulsating solo performance – experimenting with dazzling makeup and flowing outfits. The second track to be released from Scott Helman’s forthcoming album, due out next year, explores the idea of gender expression.
“This song was a big step for me in exploration and limits. I wanted to take myself as far as I could down the line of ‘uncomfortable’ while still maintaining what feels like me. Ultimately, I thought it was such a special thought – the idea that someone can be so beautiful that you just want a bit of them to become part of you. In that thought, there is so much beauty and humour – the transcendence of traditional gender roles, the flirt, the strangeness. That’s what excited me about our initial demo, and what continues to excite me now.”