Synth-pop artist I Am Boleyn stopped by to speak about how the internet has impacted the music business, music recommendations and what’s in store for the rest of the year
To anyone new to your music, name 3 words that best describe your sound.
Hopeful. Euphoric. Nostalgic
Do you prefer performing live or recording, and why?
It’s difficult to say as they are so different in lots of ways. I love the buzz of performing live but I do get very nervous beforehand. The intimacy of recording creates a different kind of energy and satisfaction. There is nothing like the feeling of being on stage when a gig is going well – so performing live would just win for me!
Give our listeners some music recommendations that we should check out!
There’s so much good new music! I love Litany, Holly Humberstone and Claud who is signed to Phoebe Bridgers label Saddest Factory Records.
What’s in store for you for the rest of the year?
I’m really looking forward to my new single ‘Until the Summer Ends’ coming out and then on September 22nd I have a gig in London – my first in 18 months! I really can’t wait for that. Then I’m going to back to Sweden again when I can to see my producer and write some more music
How do you feel the Internet has impacted the music business?
The internet means that people can share music in a way that is very helpful for artists- Spotify is an example of a platform that enables musicians to reach places and people they might not otherwise. The flip side is that the value – or perceived value – of music has totally changed. No one would spend £10 on an album anymore so that means artists have to think about other avenues, like merchandise and gigging, to make a living. That has made this last year very hard on musicians.