The first single from Sam Himself’s new album, out next year, ‘Never Let Me Go‘ is a full-body number with a jiving beat. Inspired by new beginnings, the music video for ‘Never Let Me Go’ dials up the beautifully weird aesthetic that has become a hallmark of Sam Himself’s’s visuals. True to the song’s incorrigibly romantic spirit, the artist joined his go-to videographer, Stefan Tschumi, in Iceland on a whim during a short break between tour date

“The last couple of years took their toll on me like they did on all of us, but they also gave me a lot to be thankful for. It still feels like a small miracle that anyone cared about my music while we were all going through this pretty bleak time,” Sam says with a touch of Swiss understatement. 

Easily one of the best releases of July.