Enter alt-rock band Lady Silver. With a news-worthy song and video combination. Their incredibly catchy new single ‘News of the World’ is remarkably witty and acts as the perfect introduction to a band doing things differently in the rock landscape.
What’s your writing process like? Do you write the music or lyrics first?
Many times it starts with Max bringing in lyrics and melody, so we guess in our music lyrics usually come first. At the core of music is rhythm, and words will deliver that most of the time. So, if you have lyrics – you have rhythm, and once you have rhythm the picture starts to almost paint itself. Of course sometimes a song is born from an interesting guitar riff, a groovy bassline or just a cool beat we can build on. But, on top of everything it’s really important to us that the lyrics, the melodies, the harmonies, the effects, all compliment the story and make it visually vivid. It makes the creative process really interesting because it gives us more room to play and you’re not bound to “genre” standards or “formulas”.
Do you prefer performing live or recording, and why?
That’s a really tough question, it’s hard to compare the animalistic adrenaline rush of a live performance with the fulfilling process of creating something out of nothing in a studio. The creative process never stops, even when preparing for a live performance, and we try to put a lot of emphasis on the structure and the sound of a concert, because we don’t want it to sound exactly like the recorded versions. So, spending weeks in the studio is immensely fun, but eventually the goal, the holy grail, is the work on stage. It’s where imagination becomes a reality. Where you no longer have to imagine the reaction of the crowd and can communicate with them directly, where they become part of the story.
If you could collaborate with anyone dead or alive, who would it be?
The first person that popped to our head is Mr. Mark Ronson. It’s not even the fact that he is probably one of the most popular producers in the world and has such a recognisable tone in everything he does (we can hear trumpets as we are answering this question). We just remember when we heard ‘Villains’, the album he produced for Queens of the Stone Age (big influence), and it completely blew us away. Such an unlikely collaboration that delivered such a unique, cool and heavy yet approachable sound. A perfect clash of raw rock & roll and disco, which really speaks to us. Mark Ronson is a genre-crossing genius and it would be super interesting and a huge privilege to create some Lady Silver music with him.
What’s in store for you for the rest of the year?
On the 22nd of July, we will be releasing a new single called ‘You Are The One’ from our upcoming album ‘Circus Pop’. The album will be released in the upcoming weeks, followed by a mental live session we filmed in a football stadium. We are also planning a tour in Europe and the UK at the end of this year or in early 2023. We are really excited we can finally release ‘Circus Pop’ and share it with the world. We began recording it at the peak of the pandemic, when you virtually weren’t allowed to leave your house. We isolated ourselves from everyone and created our own ‘band bubble’ in an underground studio. On the brightside – the lack of outside stimuli and distractions made us focus almost exclusively on the artistic process.
Tell MoggBlog viewers about your latest release! What’s the inspiration behind that?
News of the World makes fun of fake news, the abundance of essentially meaningless content online whilst there are real issues most people don’t prioritise because it’s easier to consume something absurd and “clickbaity”. We also make fun of celebrity idolisation, when people take everything famous people say as the holy word, even if they’re talking about something they have no true knowledge of and are essentially the same as ‘ordinary folk’ – just another person with an opinion. The song is centered around fake news, so Max thought about this idea of creating a news broadcast that uses a deepfake technology, so it’s brought to the viewers by
celebrities. To create the incredible deepfakes in the video we reached out to the genius Roy Kahalani, who is probably the best deepfake artist in Israel and perhaps one of the best in the world. He created the characters and modelled the studio for us in 3D. For filming and editing we brought our friend and amazing cinematographer Omri Dagan from London with his little crew. In the past, he also directed our very first music video for ‘Want You For Myself’.